Our Story

From the beginning our company was started with the idea of bringing soup back to it's roots - the original health food - veggie & broth based, always fresh and absolutely no preservatives. 

I was born in Mexico City, but moved to Chicago when I was very young. Although my family brought little with us, we did bring over our traditions. Anyone who has ever eaten at my grandmother’s house knows you always start a meal with soup - or if you were her, it was the meal. Eating fresh real food made from scratch was what I knew. Yet, as I grew up and my life got busier I found it increasingly challenging to eat fresh. I was tired of eating protein bars - my body craved fresh veggies. One particularly cold day, I pureed a homemade soup I had made, threw it in a mug and ran out the door. The warm goodness was exactly what I had craved - veggies could be eaten on the run, if packaged correctly. During my time spent in the fitness world, I saw personally how many other people struggled to eat healthy on the go. I couldn’t resist the opportunity to build something that could help make healthy eating simple, so I decided to create a line of fresh plant-based soups.

2 months later we launched our soups online, selling them as a package. What we quickly realized was that people wanted to be able to sip our yummy soups all the time, not just for a detox occasion, so we created our line of single serve soups that launched into retail in 2017.  


 
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Our Founder

Alison Velazquez is as wellness expert, author and entrepreneur. She attended the University of Illinois for undergrad. After a quick stint in corporate, she left to pursue her passion - health & wellness. She’s a certified Pilates Instructor and a graduate of the Culinary Program at Kendall College in Chicago who’s focus has been combining food + fitness to help clients successfully achieve their health goals. Skinny Souping is essentially an extension of her lifestyle, which she created to make healthy eating simple . Penguin RandomHouse published her cookbook “Souping” (Dec 2015). She lives in the South Loop area of Chicago, loves trying out new workouts and a good kale salad.