From the beginning our company was started with the idea of bringing soup back to it's roots - the original health food - veggie & broth based, always fresh and absolutely no preservatives.
I was born in Mexico City, but moved to Chicago when I was very young. Although my family brought little with us, we did bring over our traditions. Anyone who has ever eaten at my grandmother’s house knows you always start a meal with soup - or if you were her, it was the meal. Eating fresh real food made from scratch was what I knew. Yet, as I grew up and my life got busier I found it increasingly challenging to eat fresh. I was tired of eating protein bars - my body craved fresh veggies. One particularly cold day, I pureed a homemade soup I had made, threw it in a mug and ran out the door. The warm goodness was exactly what I had craved - veggies could be eaten on the run, if packaged correctly. During my time spent in the fitness world, I saw personally how many other people struggled to eat healthy on the go. I couldn’t resist the opportunity to build something that could help make healthy eating simple, so I decided to create a line of fresh plant-based soups.
2 months later we launched our soups online, selling them as a package. What we quickly realized was that people wanted to be able to sip our yummy soups all the time, not just for a detox occasion, so we created our line of single serve soups that launched into retail in 2017.
Alison Velazquez is as wellness expert, author and entrepreneur. She attended the University of Illinois for undergrad. After a quick stint in corporate, she left to pursue her passion - health & wellness. She’s a certified Pilates Instructor and a graduate of the Culinary Program at Kendall College in Chicago who’s focus has been combining food + fitness to help clients successfully achieve their health goals. Skinny Souping is essentially an extension of her lifestyle, which she created to make healthy eating simple . Penguin RandomHouse published her cookbook “Souping” (Dec 2015). She lives in the South Loop area of Chicago, loves trying out new workouts and a good kale salad.